How do you build SEO strategies that mesh seamlessly with product teams? Ross Hudgens chats with Sharanya Srinivasan, Head of SEO, Product at Boatsetter, about combining strong user experience, savvy engineering partnerships, and growth-focused tactics. Learn how Sharanya’s approach to A/B testing, internal links, and UX research can help you unlock new levels of organic traffic, no matter how your team is structured.Show Notes:0:00 Background & Why Product Matters02:47 Landing in Product-Focused Roles07:43 Top of Funnel vs. Bottom of Funnel11:01 A Typical Day in a Product-Led SEO Role16:40 Technical vs. Product Manager SEO21:47 Should SEO Sit in Marketing or Product?26:32 UX & User Research Resources30:47 A/B Testing for Better User Journeys39:37 Tools & Tactics for SEO A/B TestingShow Links:NNGroupUserTesting.comSearchPilotSharanya on LinkedIn Apartments.com related linking exampleWirecutter “Mentioned above” example
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