In this episode, Ross and guest Wil Reynolds, VP Innovation, SEER, discuss the future of search, AI-driven automation, and why organic social is becoming more important than ever. Wil shares bold insights on how agencies must adapt, the power of thought leadership over traditional content marketing, and the evolving landscape of SEO. Plus, they cover why collaboration beats competition in today’s digital world.Show Notes:00:00 Welcome Wil Reynolds, VP Innovation, SEER01:36 Collaboration Over Competition04:04 The Rise of Organic Social vs. Traditional SEO10:53 Content Marketing vs. Journalism15:17 AI, Automation & the Future of Marketing28:22 The Changing Role of Link Building38:14 The Urgency to Adapt: AI’s Impact on Agencies46:36 Final Thoughts & Where to Find Wil Show Links:Wil at Seer: https://www.seerinteractive.com/wil-reynoldsWill on LinkedIn: https://www.linkedin.com/in/wilreynolds/Wil on X: https://x.com/wilreynoldsWil on YouTube: https://www.youtube.com/user/wilreynolds
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