Show Notes:00:22: What ESG stands for and addresses1:42: How “Reimagining Capitalism in a World on Fire” by Rebecca Henderson influenced Siege Media2:36: Using ESG to analyze potential clients3:33: Types of businesses that may not qualify3:57: Why darker industries rely more on agencies6:19: Working for causes = better internal fulfillment6:47: Breaking down the client-agency relationship7:25: Do your research on companies implementing ESG8:47: How to evaluate internal efforts10:24: Identify ESG through positive brand experience–use third-party toolsShow Links:Follow Ross on TwitterSend us an email
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