In this episode we interview Kharlo Barcenas, Head of Sales and Marketing at VEC, a construction technology company. With a rare dual role straddling sales and marketing, Kharlo shares how he drives alignment across departments to deliver high-impact results.What you’ll learn in this episode:How Kharlo discovered credibility was the true gateway to customer trustThe critical role of content in pre-sales, business development, and closing dealsWhy startups must rethink their leadership page before their services pageThe tiered event strategy that determines whether a networking spend is $2K or $200KHow to balance quantitative metrics with real-world sales insightsKharlo’s approach to building follow-up tools that actually convertText us what you think about this episode!

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