Is Email Marketing Broken Beyond Repair?

28/10/2024 16 min
Is Email Marketing Broken Beyond Repair?

Listen "Is Email Marketing Broken Beyond Repair?"

Episode Synopsis

Send us a textIn this episode, we interview Phil Pilalas, an experienced marketer with over 13 years in the field, including roles in nonprofit radio and extensive in-house marketing expertise.What you’ll learn in this episode:•Why email should be more than a direct response tool•The impact of new technologies like Heymail and Superhuman on inbox curation•How to shift email content from transactional to trust-building•Strategies to approach email as a “social feed” channel•Why quality content should feel worth paying for—even in email