Send us a textIn this episode we interview Sidharth Iyer, a demand generation leader with over a decade of experience in marketing, from journalism to enterprise growth strategy.What you'll learn in this episode:Why content should start at the bottom of the funnel, not the topHow to align content creation with measurable pipeline impactThe power of short-form video explainers in complex B2B sales cyclesA tactical approach to content repurposing across different buyer stagesHow to operationalize sales enablement with pre-built content assetsMetrics and methods to prove top-of-funnel content drives revenuePractical frameworks for balancing brand and performance content

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