ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Is Branding Making a Comeback?"
Episode Synopsis
In this episode we interview Alan Magee, Vice President of Marketing for Empire Portfolio Group.What you'll learn in this episode: The resurgence of branding in the marketing landscape Differences between performance marketing and brand-focused strategies Tactical approaches to understanding the consumer journey Effective ways to communicate change within an organization Methods for empathizing with consumers even if you're not one of themText us what you think about this episode!
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