Is AI Rewriting the Rules of Marketing?

20/08/2025 18 min
Is AI Rewriting the Rules of Marketing?

Listen "Is AI Rewriting the Rules of Marketing?"

Episode Synopsis

Send us a textIn this episode we interview Carmela Fortin, AI coach, consultant, and founder of Seattle Startup Coaches. With 17 years of business experience and nearly a decade in AI, Carmela helps enterprise executives and startups navigate the new frontier where content, data, and generative AI collide.What you'll learn in this episode:Why generative engine optimization (GEO) is reshaping marketing beyond traditional SEOHow to make content more discoverable by both humans and AI assistantsPractical steps for marketers to adapt without fear of job lossThe value of mentorship, coaching, and micro-steps in mastering AI-driven content strategiesFree and paid resources for leveling up your skills and your team