Send us a textIn this episode, we interview Shannon Harper, a seasoned marketer and fractional CMO at ourcmo.co.What you’ll learn in this episode: Effective strategies for initiating and growing partner marketing relationships. Examples of successful partnerships and how they increased revenue. Tips on leveraging tools like Partner Stack for segmenting and managing partnerships. How to create valuable content that benefits both partners in the relationship. The role of webinars, LinkedIn groups, and customized marketing materials in partnership success.

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