Send us a textWelcome back to the Content Amplified Podcast! In this episode, we sit down with Kevin Doherty, Senior Manager of Content Marketing at Alma, to discover how to get the most out of your content budget. Highlights you can get from this episode: Determining the right amount of resources for content marketing Initiating conversations about budget allocation and justifying the ask Strategically breaking down budget allocation for marketing content Effective presentation methods for securing budget approval The role of AI in content creation and Alma's unique approach

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