Send us a textWelcome back to another episode of Content Amplified! In this episode, we interview Trista Sobeck, a Content Marketing Manager with a rich background in storytelling and digital marketing.What you'll learn in this episode: The Evolution of Content Marketing: Trista shares her journey from a creative writing major to a content marketing expert, illustrating the transformation of content marketing and the rise of SEO. Storytelling in Marketing: Learn how authentic storytelling can enhance brand affinity and trust, and why avoiding inauthentic branding is crucial. Brand Advocacy in the Digital Age: Discover Trista's insights on how employees can be powerful brand advocates on social media, contributing to organic growth. The Art of Organic Marketing: Trista emphasizes the importance of organic marketing, particularly in social media, and how it fosters authenticity and audience engagement. Customer Stories as a Business Tool: Explore the concept of using customer stories and experiences to strengthen a company's market presence and customer relationship. The Power of Personal Branding: Understand the significance of building a personal brand in the digital world and how it impacts professional opportunities and company representation. Incentivizing Storytelling in the Workplace: Learn about the strategies to encourage employees to share company stories, including gamification and incentives.If you'd like to listen to the OpenWorks podcast, click here.

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