In this episode, we interview Zuleika Medina, a seasoned marketing professional. Zuleika shares her insights on the critical role that data plays in shaping and refining content strategies.What you'll learn in this episode: The importance of setting clear KPIs before diving into data analysis. How to identify and focus on metrics that truly impact your content strategy. Strategies for getting your team on board with data-driven decision-making. Practical tips for centralizing and analyzing data to drive content improvements. The balance between content creation and the time needed for meaningful data analysis.Text us what you think about this episode!

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