How Does Bridging Creativity and Strategy Amplify Content?

27/02/2024 15 min Temporada 1 Episodio 42
How Does Bridging Creativity and Strategy Amplify Content?

Listen "How Does Bridging Creativity and Strategy Amplify Content?"

Episode Synopsis

Welcome back to another episode of Content Amplified. In this episode, we interview Brian Santa Maria, a multifaceted creative and marketing leader currently spearheading marketing and creative efforts at VC Held CPG company.What you'll learn in this episode: Transitioning from Theatre to Marketing: Discover Brian's unique journey from an avant-garde theatre background to leading marketing efforts, highlighting the value of diverse experiences in creative fields. Creative Strategy and Execution: Learn how Brian bridges the gap between creative strategy and execution, applying his comprehensive skill set to elevate marketing campaigns. Inside the Box Thinking: Understand the importance of recognizing and working within limitations to produce effective and innovative marketing solutions, even with limited resources. Identifying Core Brand Values: Gain insights into Brian's approach to uncovering a brand's essence by engaging with employees and customers to align and distill core values. Insight-Driven Marketing: Explore how deep questioning and seeking insights can lead to unexpected and impactful marketing strategies that resonate with target audiences.Join us for a compelling conversation with Brian as we delve into these topics, providing valuable lessons for marketers and creatives alike.Connect with Brian via his site: https://www.santamariacreative.com/Text us what you think about this episode!