Send us a textIn this episode, we interview Jeff Hoffman, a seasoned software sales leader with over 35 years of experience at companies like IBM, Oracle, and multiple FinTech firms. Jeff shares his expertise in go-to-market strategies, messaging, and sales execution.What you'll learn in this episode:How to craft compelling messaging using the "Why Buy?" frameworkThe key elements of an effective go-to-market strategyHow to align sales efforts with revenue goalsThe role of product knowledge in closing deals fasterStrategies for refining messaging based on real-time sales dataJeff's insights will help you sharpen your sales approach and turn product knowledge into actionable revenue growth.

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