Send us a textIn this episode we interview Raveena Nijjar Arora, Content Marketing Manager at DAXKO Technologies.Raveena shares her vibrant journey from ghostwriting poetry to leading content strategy for a tech firm, unpacking the principles that transform ordinary content into magnetic storytelling that resonates deeply with readers.What you'll learn in this episode:Why writing for relatability creates an emotional hook that audiences rememberHow to identify and use your audience’s "weakest point" to inspire and uplift through storytellingTactical ways to use surveys and feedback loops to better understand your audience's needsThe balance between intuition and data in content creationThe limitations of AI in emotional storytelling—and how it can still be a useful creative partnerWhy consistency and empathy are more powerful than perfection in writingHow content can subtly reshape perception, boost confidence, and create lasting impressions

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