In this episode we interview Cassidy Gaertner, a seasoned marketing leader currently driving strategy in the tech and utility sectors.What you'll learn in this episode:How to transform traditional B2B content into fun, engaging storytellingThe secret behind turning a boring ebook into an award-winning murder mysteryWhy snackable content beats long-form in today’s marketCreative ways to make your content more timely and relevant—even in "boring" industriesWhich distribution channels matter now (hint: it's not always your website)Why B2B marketers should rethink blog-first strategiesTheText us what you think about this episode!

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