Send us a textIn this episode, we interview Cassie Nordyke, sharing her extensive experience in both agency and in-house roles, navigating through the complexities of marketing landscapes, acquisitions, and scaling marketing efforts across different sectors.What you'll learn in this episode: Strategies for identifying and addressing business challenges through content, even when these challenges are not explicitly documented within a company. The importance of internal and external content documentation to ensure consistency and alignment with business objectives. Tips for balancing self-promotion with providing genuine value to your audience, ensuring content resonates with their needs and pain points. The role of empathy in content creation, understanding your audience deeply, and crafting messages that not only inform but also connect on a personal level. How to leverage your unique strengths and differentiate your approach in a crowded market, focusing on what sets your solutions apart.This episode is packed with actionable insights for anyone looking to elevate their content marketing strategy and more effectively engage with their audience.

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