In this episode, we interview Megan Noorman, Vice President of Brand at Zen Media, an end-to-end marketing agency specializing in PR, social media, and content marketing. Megan shares her insights into the evolving landscape of decision-making in marketing and what it takes to engage modern buyers.What you'll learn in this episode:How generational shifts are transforming B2B buying behavior.Why millennials and Gen Z prefer research over direct sales.The growing importance of peer reviews and thought leadership.How to shorten the buyer's journey by increasing touchpoints.The key difference between B2C regret and B2B blame.Why understanding buyer psychology is critical for content success.Emerging trends like REO (Research Engine Optimization) driven by AI.Practical strategies for building brand loyalty in a skeptical market.Ready to deepen your understanding of modern decision-making? Dive into this insightfulText us what you think about this episode!

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