Send us a textIn this episode, we interview Jared Ward, founder and CEO of Luminous, a purpose-built operating system for modern commerce.What you'll learn in this episode:How Jared scaled Luminous from 10 to over 100 paying customers using content-led growth.Why storytelling outperformed traditional sales tactics like cold emailing.Tactical steps for creating high-converting bottom-of-funnel video content.How to align brand messaging through authentic founder-driven stories.When and why to invest in high-production content — and how to prove it's worth it.How content empowers sales teams to educate and convert without heavy technical training.Why authentic, human-centered content will thrive even more in an AI-driven world.

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