Send us a textIn this episode we interview Ben Larrison, Senior Director, Brand and Content Marketing at Basis Technologies and former touring performer with Second City.What you'll learn in this episode:How improv principles like "yes, and…” can sharpen your marketing instinctsWhy audience connection is a listening game, not a shouting matchLessons from the stage: turning laughter into trust and relatability in contentHow emotional truth builds stronger brand storytellingWhen to use humor—and when to hold back—to keep content compellingWhat content marketers can learn from sketch writing and live feedbackWhy comedy isn't just about being funny—it's about being understood

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