In this episode we interview Amanda Lucidi. She brings a journalist’s clarity to content systems that grow without burning teams out.What you'll learn in this episode:How to anchor strategy to clear goals, not vibes.How to map approvals, owners, and handoffs so the work flows, not stalls.How to pick starting channels by audience reality, not wishful thinking.How to size the data you need before you scale output.How to translate analytics into creative briefs that makers actually use.When to keep it manual, when to add software, and why tools amplify a working process, not replace it.Text us what you think about this episode!

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