In this conversation, Shelby, Matt and their guest Paul Kidd, the Executive Creative Director at WorldStrides, explore the theme of risk in creative collaboration. They discuss the importance of navigating risks in team dynamics, the role of calm leadership in stressful situations, and the significance of asking the right questions to foster creativity. The conversation also touches on the balance between speed to market and a test-and-learn approach, emphasizing the need for in-house teams to push creative boundaries while maintaining a focus on quality and purpose.

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