ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "317: The Google Guarantee, with Justin Sanger"
Episode Synopsis
The average SMB is worried about staying open in today's competitive market. The Google Guarantee can help.
Justin Sanger, Chief Revenue Officer at OMG National, provides insight on what the Google Guarantee means for SMBs. Sanger refers to it as a game charger because it has an overall effect on how SEO keywords and pay-per-click ads function. An SMB doesn't always to hear the gritty details of lead measures and tactics, they often want a salesperson to cut the chase to know how it is going to effect their business. SEO has been changing at a rapid pace being at the will of the Google algorithms. Sanger shares how dealing with a fragmented and crowded landscape can hurt your agency and speaks to verticalization.
Justin Sanger, Chief Revenue Officer at OMG National, provides insight on what the Google Guarantee means for SMBs. Sanger refers to it as a game charger because it has an overall effect on how SEO keywords and pay-per-click ads function. An SMB doesn't always to hear the gritty details of lead measures and tactics, they often want a salesperson to cut the chase to know how it is going to effect their business. SEO has been changing at a rapid pace being at the will of the Google algorithms. Sanger shares how dealing with a fragmented and crowded landscape can hurt your agency and speaks to verticalization.
More episodes of the podcast Conquer Local Podcast
812 | AI Agents Change EVERYTHING in 2026 (And Most Marketers Aren’t Ready) | Scott Brinker
18/12/2025
811 | The Godfather of AI attribution says Your Marketing Dashboard Is a Lie | Jeff Greenfield
18/12/2025
In God we trust