Dennis and Leah explore the power of priming in sales communications. They discuss how exposing people to specific words, images, or psychological states can unconsciously influence their receptivity and decision-making. Through examples like sales call agendas, discovery questions, price positioning, and social proof, they illustrate how strategically priming prospects can enhance their openness to your message and product without manipulation. Priming lays the foundation for authentic, persuasive sales interactions.

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