Step into the fascinating world of media buying with Gary Sarner, founder of ROI 360 Plus, as he shares his incredible journey from landing his first $10,000 radio sale to revolutionizing client-focused media strategy. In this episode, Gary reveals how his transition from traditional radio sales to comprehensive media buying transformed his approach to advertising and client relationships.Key Takeaways:The importance of market ownership: "If you don't own it or own a segment, you've got nothing"Why understanding client authenticity is crucial for effective advertising strategiesHow auditing media placements can reveal significant inefficiencies in advertising spendThe value of patient, strategic media planning over quick salesResources Mentioned: ROI 360 Plus ServicesY100 Radio HistoryMorgan & Morgan Marketing Case StudyEpisode Timestamps:00:00 - Introduction and welcome02:15 - Gary's first sale at Y100 Radio08:30 - Lessons learned from his father's retail success12:45 - Transition from radio sales to media buying17:20 - Legal marketing transformation story22:45 - Modern advertising strategy insightsConnect with Your Hosts:Dennis Collins: https://wizardofads.org/partner/dennis-collins/Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey/About Our Guest:Gary Sarner is the founder of ROI 360 Plus, a comprehensive media buying and strategy firm. With over three decades of experience in broadcast media, Gary transformed from a successful radio sales professional to a trusted media buying consultant. His unique approach to client relationships and market ownership has made him a respected figure in the advertising industry, particularly in legal marketing and strategic media placement.Connect with Our Guest:Gary Sarner• LinkedIn: https://www.linkedin.com/in/garysarner/• Website: ROI 360 Plus

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