Unlock the secrets of persuasion with Dennis Collins and Leah Bumphrey as they explore Aristotle's timeless techniques for effective communication in business. Discover how mastering pathos, logos, and ethos can revolutionize your sales strategies and skyrocket your small business success.KEY POINTSUnderstand the critical balance of pathos (emotion), logos (logic), and ethos (credibility) in persuasive communicationLearn how to craft compelling stories that incorporate all three elements for maximum impact in sales presentationsDiscover techniques for tailoring your persuasion approach based on your audience's social styleExplore the benefits of daily check-ins for effective sales team managementTIMESTAMPS00:00:00 - Introduction to Aristotle's persuasion techniques00:01:15 - Breakdown of pathos, logos, and ethos00:03:30 - The importance of balancing all three elements00:06:45 - Real-world examples of persuasion fails00:09:20 - How to audit your presentations for effectiveness00:12:00 - Daily check-ins for sales team managementLINKS• Dennis Collins: https://wizardofads.org/partner/dennis-collins/• Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey/BIO & BACKGROUNDDennis Collins and Leah Bumphrey are seasoned business coaches and hosts of the Connect & Convert podcast. With years of experience in sales and marketing, they bring a wealth of knowledge to help small business owners and entrepreneurs enhance their communication skills and drive growth.

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