EPISODE INTRODUCTIONCan focusing on purpose actually drive better business results than chasing profits? In this eye-opening episode, Dennis Collins and Leah Bumphrey explore the transformative power of purpose-driven business strategies, drawing insights from Lisa Earl McLeod's groundbreaking book "Selling with Noble Purpose." Discover why salespeople who focus on making a difference consistently outperform those focused solely on hitting targets.KEY TAKEAWAYSPurpose-driven salespeople consistently achieve better results than those motivated purely by financial goalsOrganizations need to align their entire team around purpose, starting from top leadershipModern workforce, especially younger generations, actively seek purpose-driven companiesMaking a difference in customers' lives leads to sustainable profit growth naturallyRESOURCES MENTIONEDTIMESTAMPS00:00 - Introduction and episode overview02:15 - Introduction to noble purpose concept05:30 - Real-world examples of purpose vs profit08:45 - Implementation strategies for businesses12:30 - Leadership's role in purpose-driven organizations15:45 - Measuring impact beyond financial metricsCONNECT WITH THE HOSTSDennis CollinsWebsite: https://wizardofads.org/partner/dennis-collins/Email: [email protected] BumphreyWebsite: https://wizardofads.org/partner/leah-bumphrey/Email: [email protected] OUR PRODUCERPaul Boomer brings extensive experience in helping businesses transition to purpose-driven models, with a proven track record of achieving significant growth through value-based strategies. His insights on generational shifts and organizational change have helped numerous businesses achieve sustainable growth.

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