This episode takes a close look at an unexpected standout in rural America: the Holdrege Area Chamber of Commerce. In a community of roughly 8,000 people, the Chamber has built programs, technology, events, and partnerships that look more like the work of an organization serving a city ten times its size.The conversation explores how Holdrege developed leadership training, a county-wide gift card, a mobile app, a full media strategy, and high-impact community events that draw thousands. It also highlights the Chamber’s growing statewide reputation, its modern approach to advocacy, and the ripple effects of its recent rebrand.At its core, this episode examines a simple idea with big implications: when a chamber leans into creativity, connection, and intentional growth, even the smallest communities can set the pace for everyone else.

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