Connect: What You Don't See Planning a Festival | Behind the Scenes

02/06/2025 9 min

Listen "Connect: What You Don't See Planning a Festival | Behind the Scenes"

Episode Synopsis

Join Adam for a quick drive-time chat as he heads to and from a TV interview about the Midsummer Festival (a Swedish Days Tradition!). He gives you a peek behind the scenes: from writing creative ads and crafting catchy copy to setting up Snapchat filters, coordinating stages and cabanas, and wrangling dozens of volunteers. It’s a reminder that every fun festival moment has a lot of planning behind it — and a lot of community heart!