Ep. 60: Mastering the Art of Copywriting and Content Writing with Lucy Bedewi Kelci introduces Lucy, a copywriter specializing in websites, email marketing, and sales pages for women-owned businesses. Lucy shares her journey of starting their business right after college due to the pandemic and their desire to pursue a career that embraces their strong personality. Understanding Copywriting vs. Content Writing: Lucy explains the difference between copywriting and content writing, emphasizing that copy is meant to elicit direct action, such as email marketing and sales pages, while content focuses on brand building and engagement through mediums like social media captions and blogs. Developing the Distinction: Lucy reflects on the moment she realized her passion for copywriting and the importance of research and uncovering a brand's voice to create impactful copy. Extracting Information from Clients: Lucy shares questions she asks clients to understand their brand voice, including envisioning the brand as a person and utilizing storytelling techniques to connect emotionally with the ideal audience. Writing for Readability and Engagement: Lucy highlights the importance of simplifying language and storytelling to increase the readability and connection with readers, moving away from overly complex writing styles. Mapping Out Effective Websites: Both Kelci and Lucy discuss the process of planning a website, considering the desired outcomes, and strategically guiding readers through different pages. Learning Experiences in Business: Lucy shares her challenges in maintaining professionalism and adapting to the demands of running a business, emphasizing the importance of mindset work and personal development to overcome obstacles. Tools for Mindset Work: Lucy reveals her go-to techniques and tools for mindset work, empowering her to overcome limiting beliefs and stay inspired in her writing and creative process. Dealing with Writer's Block: Lucy acknowledges the reality of feeling uninspired and experiencing writer's block due to various factors, such as lack of sleep or personal issues, and shares strategies for overcoming those challenges. The Inspiration of Travel: Lucy, a digital nomad, discusses how traveling to new locations provides inspiration and fuels their creativity, offering a fresh perspective and new experiences. FOLLOW US Sherose Instagram Sherose Tik Tok Sherose Facebook Want to work with us? Click here!

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