This week I'm talking all things integrated marketing and B2B SaaS with Lisa Vecchio, VP Marketing at Aircall. In it, we discover whether there's really any magic to demand gen, how social platforms are converging, how to integrate your marketing, and how AI is going to change the industry in coming years... 00:00 - Intro05:40 - Convergence of social platforms08:45 - Is threads dead?12:50 - How has B2B SaaS marketing changed?15:20 - Demand gen magic17:40 - Advice to young marketers22:00 - Generalists vs specialists24:10 - Integrated marketing29:40 - Managing relationships and AIs32:40 - How will marketing change in future?36:00 - Generative AI in marketing39:40 - European vs US tech43:00 - Aircall#b2bmarketing #ai #saas Hosted on Acast. See acast.com/privacy for more information.

Ver todos los episodios