Sell Once, Earn Twice

02/10/2024 9 min Temporada 1 Episodio 2

Listen "Sell Once, Earn Twice"

Episode Synopsis


Credit Card Application Behavior Report
Offer Index: Cash Rewards
Offer Index: Non-Rewards
BMO Premium Rewards Credit Card
Amex Offers Platform vs. Chase Media Solutions


“There are only three ways a company can grow. First, earn more business from your current customers. Second, attract customers from your competitors. Or third, buy another company. If you can’t do the first, what makes you think you can earn more business from your competitors’ customers or from customers you buy through acquisition?”
— John Stumpf, Ex-Chairman and CEO, Wells Fargo