- Principles like quality, aesthetics, and flow are subjective and difficult to measure quantitatively.

- Lings Cars seems to break design principles but is popular because it reflects the unique personality of its creator, Ling. The "personality principle" may sometimes be more important than other principles.

- Affective computing is different - it's about computers recognizing and having emotion, not designing systems to elicit emotion in users.

- These principles are challenging to isolate and present to companies because they are so intangible and qualitative.

Text Transcript: https://web.cs.manchester.ac.uk/zzalszsh/podcast/11-Chapter-12.txt
PDF Transcript: https://web.cs.manchester.ac.uk/zzalszsh/podcast/11-Chapter-12.pdf
Subtitles : https://web.cs.manchester.ac.uk/zzalszsh/podcast/11-Chapter-12.srt

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