Welcome to episode eleven!Run time: 23:32Community Divas on iTunesA podcast about communities and social media toolsIn this episode:
- Eden interviews Ali de Bold from ChickAdvisor- We talk about Podcamp Halifax- Introducing the Twitter Song by Michelle Yogis
- We have an addition to the community calendarAli de Bold is a third-generation entrepreneur. In 2006, she and her husband
Alex launched ChickAdvisor as a solution for Ali’s constant search for
the perfect hair salon. Since then it has become a thriving online
community where women share reviews about their favourite stores,
products and services.
00:01 Intro by Jay Moonah.00:09 Eden Spodek and Connie Crosby.00:15 Summary of this episode.
00:26 Eden introduces Ali de Bold00:51 Eden welcomes Ali de Bold to Community Divas01:00 Ali explains what ChickAdvisor is and how it got started01:45 Ali and her husband Alex de Bold created ChickAdvisor01:50
Ali explains her role now. Mentioned: ChickChat TV video series, their Product Review Club and local events such as shop crawls and movie
nights03:05 Bridging on-line and off-line communities03:31 Plans to expland off-line events to places outside of Toronto04:21 Online community tends to take place in the forums and also the face to face events04:59 Ali speaks about the geographic location of ChickAdvisor members05:48 The product review club started when Ali started receiving a lot of products to review07:02 How the product reviews are conducted07:36 Eden and Ali discuss how advertisers feel about honest reviews by ChickAdvisor members, and how this builds credibility08:24 Eden has been part of the product review club08:44 How is ChickChat TV enhancing ChickAdvisor? Mentioned: Where'd You Get That, Slice, Rogers Media10:23 Have community members been featured on ChickChat TV? 10:52 Are people watching episodes directly from the website? Mentioned: Rogers Pizza Pizza network; see also press release July 8, 200811:19 Has ChickChat TV been driving traffic to the website?11:39 Eden asks what the relationship is between the blog and the main site12:41
Recently launched re-design of ChickAdvisor to give it a more
sophisticated look to better suit its demographic and make some things
more user-friendly13:24 Thoughts on building a community for women14:09 How many people are using the site - currently just over 100,000 unique visits a month14:35 Are site visitors staying loyal?14:50 Keeping visitors on the site - all about the content Mentioned: Google Analytics15:38
ChickAdvisor plans for the future - movie night in February to see
Shopaholic and shop crawl in April featuring Canadian designers    16:35 Eden wraps up the interview16:38 Eden and Connie discuss Podcamp Halifax mentioned: Third Wednesday in Halifax (see also @thirdwednesday on Twitter), Halifax Public Library17:45 Connie was interested in how the sessions were held in the library18:38 Michelle Yogis is someone who we met 19:05 The Twitter Song by Michelle Yogis (thanks, Michelle!!)21:12 Community Calendar - Podcamp London has been added to the list21:42 Eden wraps us up22:00 Podcamp Toronto promo by John Meadows

Community Calendar:


Podcamp Toronto  - http://podcamptoronto.org/ - February 21 & 22, 2009

Mesh University (meshu) - http://www.meshu.ca/ April 6, 2009

Mesh conference; - http://www.meshconference.com April 7 & 8, 2009
Podcamp London, London, ON, - http://podcamplondon.com/ April 25, 2009

Podcasters Across Borders - Kingston, ON http://www.podcastersacrossborders.com/
June 19-21, 2009



Our cool theme music “Get Out of My Face” is by Uncle Seth and is from the Podsafe Music Network. We hope to hear from you! Send your comments to [email protected] or post them on the blog at communitydivas.com. Follow us on Twitter, our Facebook page or our FriendFeed room. Some registration may be required.

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