The pursuit of simplicity often leads practitioners to oversimplify problems within the business. Today we explore how data can be leveraged more effectively to offer exceptional customer service.In this episode, Brian is joined by Eric Best, Founder & CEO of SoundCommerce, a commerce data solution provider that helps brands realize profitable e-commerce business outcomes. Join us as we discuss:The common data mistakes e-commerce companies makeThe changing landscape of data analyticsHow businesses can leverage data as a competitive advantage beyond marketing

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