Discover how loyalty programs can transform customer relationships. From Sephora to Kohl's and Elf, brands are evolving to incentivize and gamify the customer journey, creating extraordinary experiences that go beyond “just perks.”In this episode, Elena and Roxy delve into the distinctions between loyalty and rewards programs and explore how to tailor the best approach for your e-commerce business.TLDR;The critical role of loyalty programs in customer retentionGamifying the customer journeyDesigning exclusive and personalized experiences

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