Every business must have three elements for success: a problem to solve, a product to address it, and people to bring it all to life. However, many businesses offer what they think the customer needs rather than what they know they need. Will reveals how technology can assist home builders in gaining a precise comprehension of each customer’s individual motivations, psychology, and requirements, leading to robust products and people. As technology continues its rapid progression, these insights will prove valuable for every industry.

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