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Listen "Optimising Audio Engagement: Managing Audio Data and Analytics with Cam Strachan"
Episode Synopsis
Welcome to the second in-studio episode of Data Conversations. Today we welcome Cam Strachan, a seasoned technologist and the head of Data and Analytics at Southern Cross Austereo. With over two decades of experience in the MarTech and AdTech sectors and serving as an IAB Data Council Member, Cam is a driving force behind data-centric strategies that enhance content creation, distribution and audience engagement across the LiSTNR ecosystem. This ecosystem streams radio from the great Triple M and Hit networks, original LiSTNR produced podcasts and other audio partner networks.
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