In this episode of Data Conversations, we’re joined by Dr. Jason Pallant. Affectionately known as 'The MarTech Doctor', Jason operates at the intersection of academia and practical marketing. A Senior Lecturer in Marketing Technology at RMIT University and one of the region’s leading voices on customer-centric innovation, he’s spent over 25 years helping businesses and students alike understand how technology is transforming the way we engage with customers. He’s also the architect behind Asia-Pacific’s first undergraduate major in marketing technology, shaping the next generation of marketers to think data-first and future-ready. Together, we explore the evolving role of MarTech in business strategy, how education is adapting to keep pace with rapid innovation, and why curiosity and experimentation are key traits for today’s marketers.

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