The decline of BlackBerry serves as a critical case study in the smartphone market's rapid evolution. Once a dominant player, BlackBerry lost its competitive edge due to slow innovation, failure to adapt to touchscreen technology, and competition from Apple and Android devices. Despite its early success with secure messaging, enterprise solutions, and QWERTY keyboards, the brand struggled with app ecosystem limitations, declining consumer interest, and strategic missteps. This downfall highlights the importance of continuous innovation, user experience, and market adaptability in the ever-evolving smartphone industry.

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