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Listen "The Attention Economy: How NAS is Changing the Game - with Alex Dwek, COO"
Episode Synopsis
On this episode of Coffee with Curtis Business, Robert is joined by Alex Dwek, COO of Nas Company—the global media and education powerhouse behind Nas Daily, Nas Academy, and Nas.io. Alex shares the journey from scaling Uber and Grab in Southeast Asia to helping transform Nas from a viral content brand into a full-fledged ecosystem reaching 500 million views a month.The conversation explores how businesses can adopt a media company mindset, why personal brands often surpass corporate ones, and how AI is expediting the journey from concept to market. Alex also unpacks his latest initiative: mentoring 100 people to launch and monetize their own businesses in just 30 days—no audience required.From breaking down the secrets of building trust and brand alignment through content to using AI as a creative co-founder, Alex offers sharp, actionable insights for entrepreneurs, executives, and creators alike. If you’ve ever wanted to turn attention into opportunity, this episode is a masterclass in doing it at speed and scale.
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