ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Clark, Cringe, & Counterpositioning: Retool vs Superblocks"
Episode Synopsis
Two agent platforms launched within 24 hours (Retool Agents and Superblocks’s "Clark"), but only one nailed the launch & positioning. We break down why naming your AI sucks, what Superblocks did right with counterpositioning, and how Retool missed the messaging mark despite a solid(?) product. Plus, a rant on why launch videos are now table stakes and what you need to do beyond them to stand out.
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