Welcome to the beginning of a series of podcasts, released in video and audio formats, of the Social Media and Critical Care Conference 2013. This first podcast, in video format only, is the entire opening ceremony of SMACC 13 filmed 11th March, featuring the SMACC 13 opening video. In the spirit of free, open access medical education, we appreciate all of the hands which have contributed to making these releases possible, not least the inspiring and thought provoking contributions of the SMACC 13 key speakers. *Warning: Video not suitable for viewing while operating heavy machinery.*

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