Send us a textIn this candid and powerful episode of Winning Regardless, Coach Rodo tells the remarkable story of his own entrepreneurial journey. He opens up about his struggles after leaving the Marine Corps, his battle with finding a purpose, and how a conversation on a basketball court became the improbable beginning of his company, Aldevra.This is a masterclass in modern entrepreneurship, revealing how his small, veteran-owned business grew from a niche in government contracts to a multi-million-dollar company that has renovated kitchens at the Pentagon. Rodo shares the raw truth about the early mistakes, the lessons learned from bad business partners, and the critical need to pivot during the COVID-19 pandemic. He also offers a rare look at the mindset of a successful Black entrepreneur, sharing the emotional challenges of navigating corporate boardrooms and the joy of "sending the elevator back down" to help others rise.Key Discussion Points:From Marine to Entrepreneur: Rodo shares the personal struggle of transitioning from the military and how his wife's intervention led to a life-changing discovery.The Power of a Niche: How a veteran-owned business status opened doors to government contracts that were closed to others.Losing to Win: An honest look at the early mistakes and bad business deals, including paying a "fine" on their first contract to learn a crucial lesson.Culture Over Everything: Rodo discusses his philosophy on creating a flexible work environment where employees are empowered to succeed and have a voice.The Unspoken Challenges: A frank conversation about the unique pressures and expectations of being a successful Black business owner.The 20% Rule: Rodo's final piece of advice for entrepreneurs on how to view winning and losing and what to expect on the long road to success.Support the show

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