Ever looked at your marketing tech stack and thought, “How the hell did it get this bad?” You’re not alone. In this episode of CMO Therapy, I sit down with the brilliant (and brutally honest) Oren Greenberg to unpack why so many marketing leaders end up drowning in tools, silos and false promises.We dig into:- Why so many stacks turn into a Frankenstein monster of overlapping tools- The cultural pressures that drive quick fixes over strategic thinking- How to spot when a tool is actually adding value vs. just adding noise- Why integration is less about APIs and more about asking “what data do I really need?”- And the CFO-style mindset every CMO needs when deciding where to invest.I loved it when Oren said “Are you trying to build something for average? Or are you trying to build something that’s right for your business in your context?”This one’s a must-listen for any senior marketer ready to tame the chaos and take back control.Music clip by Filo Starquez, Divergence

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