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Listen "Season 5. Episode 10: Quality Over Quantity : Kirk Crenshaw, CMO of Traackr"
Episode Synopsis
This week’s guest on CMO Insights is Kirk Crenshaw, CMO of Traackr.
Kirk talks about:
The next big trends in marketing: Strong ABM strategies and a more empathetic understanding of the customer journey
Becoming a partner to the customer and driving that thinking in sales and MarTech as well
Why quality (not quantity) changes everything about your raw leads and SQLs
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Kirk talks about:
The next big trends in marketing: Strong ABM strategies and a more empathetic understanding of the customer journey
Becoming a partner to the customer and driving that thinking in sales and MarTech as well
Why quality (not quantity) changes everything about your raw leads and SQLs
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
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