CMO Confidential

CMO Confidential

Por: Mike Linton // I Hear Everything Podcast Network

Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.
148 episodios disponibles

Latest episodes of the podcast CMO Confidential

Mostrando página 2 de 8

Tom Goodwin | If You Dropped the Best Marketers of the 1950's Into Today's Environment, How Would They Do? 19/08/2025
David Aaker | Vice Chair, Prophet | Why is Brand Value Still Not a Generally Accepted Principle? 12/08/2025
Auren Hoffman | Why Vendor Management Is A Skill You Need to Master Now | Chairman SafeGraph, Former LiveRamp CEO 05/08/2025
Peri Hansen | Leader, CMO Practice, Korn Ferry - Is Marketing Still Marketing? 22/07/2025
Dan Salkey | Small World | Merging Marketing & Entertainment - Is It Right For Your Business? 15/07/2025
Adam Brotman and Andy Sack | Co-Founders, Forum3 | It's a Bird! It's a Plane! Holy Sh!t, It's AI! 08/07/2025
Michael Treff | CEO, Code and Theory | Why Your AI Strategy Needs to Be More Than Tools & Efficiency - An Agency Perspective 01/07/2025
Nancie McDonnell Ruder | CEO, Noetic Consulting | You're Brought In to Fix the Brand - Now What? 24/06/2025
Eugene Soltes | Harvard | Managing the Gray Area - The Fine Line Between Puffery & Lying | Part 2 17/06/2025
Eugene Soltes | Harvard | Managing the Gray Area - The Fine Line Between Puffery & Lying | Part 1 10/06/2025
Teresa Barreira | Publicis Sapient | The Case For & Against CMO's - Do Companies Really Need One? 03/06/2025
Jack Myers | The Media Revolution Has Arrived - Are You Prepared for the Next Wave? 27/05/2025
Dr. Joel Shapiro | Northwestern | The Grocery Prediction Case - It's Not Just About the Data 20/05/2025
Evan Wittenberg | Chief People Officer, VuMedi | What HR Really Thinks About Marketing 13/05/2025
Andrew Medvedev | A Perspective on Business Schools - The Race to Keep Up With the Marketplace 06/05/2025
Jim Lecinski | The Insomnia Cookies Case - The GOST Model Taught at Northwestern 29/04/2025
Jon Miller | Cofounder Marketo, Engagio | The Gumball Machine is Broken - Rethinking B2B Marketing 15/04/2025
John Rudaizky | Global CBO and CMO, EY | Marketing a Service - The Art of Selling Confidence 08/04/2025
Rishad Tobaccowala | The Omnicom IPG Merger - What it Means & What's Next | Part 2 01/04/2025
Rishad Tobaccowala | The Omnicom IPG Merger - What it Means & What's Next | Part 1 25/03/2025
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