CMO Confidential

CMO Confidential

Por: Mike Linton // I Hear Everything Podcast Network

Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.
136 episodios disponibles

Latest episodes of the podcast CMO Confidential

Richard Sanderson | Dissecting Compensation Understanding, Negotiating and Managing Pay" Part 2 14/10/2025
Dissecting Compensation A Primer on Understanding, Negotiating and Managing Pay | Richard Sanderson 08/10/2025
The Fine Art of Reducing Marketing Expense in an AI World | Dwight Hutchins |Boston Consulting Group 30/09/2025
The Top Mistakes CMO's Make During the Interview Process | Kate Bullis & David Wiser | ZRG Partners 23/09/2025
Shiv Singh | CEO Savvy Matters | Why Cannes Can't - Things That Aren't Covered at the Big Soiree 16/09/2025
Dan McCarthy | Professor - University of MD | The Unfairness & Disparate Impact of Privacy Policy 09/09/2025
Scott Lindquist | What Your CFO Wants To Tell You, But Won't 02/09/2025
Kim Whitler | Colonel Mustard in the Study With the Job Spec How Poor Design Shortens CMO Lifespans 26/08/2025
Tom Goodwin | If You Dropped the Best Marketers of the 1950's Into Today's Environment, How Would They Do? 19/08/2025
David Aaker | Vice Chair, Prophet | Why is Brand Value Still Not a Generally Accepted Principle? 12/08/2025
Auren Hoffman | Why Vendor Management Is A Skill You Need to Master Now | Chairman SafeGraph, Former LiveRamp CEO 05/08/2025
Peri Hansen | Leader, CMO Practice, Korn Ferry - Is Marketing Still Marketing? 22/07/2025
Dan Salkey | Small World | Merging Marketing & Entertainment - Is It Right For Your Business? 15/07/2025
Adam Brotman and Andy Sack | Co-Founders, Forum3 | It's a Bird! It's a Plane! Holy Sh!t, It's AI! 08/07/2025
Michael Treff | CEO, Code and Theory | Why Your AI Strategy Needs to Be More Than Tools & Efficiency - An Agency Perspective 01/07/2025
Nancie McDonnell Ruder | CEO, Noetic Consulting | You're Brought In to Fix the Brand - Now What? 24/06/2025
Eugene Soltes | Harvard | Managing the Gray Area - The Fine Line Between Puffery & Lying | Part 2 17/06/2025
Eugene Soltes | Harvard | Managing the Gray Area - The Fine Line Between Puffery & Lying | Part 1 10/06/2025
Teresa Barreira | Publicis Sapient | The Case For & Against CMO's - Do Companies Really Need One? 03/06/2025
Jack Myers | The Media Revolution Has Arrived - Are You Prepared for the Next Wave? 27/05/2025
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