CMO Confidential

CMO Confidential

Por: Mike Linton // I Hear Everything Podcast Network

Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.
148 episodios disponibles

Latest episodes of the podcast CMO Confidential

DJ Patil | An Update From the Front Lines of AI - A Perspective From Spock on the Bridge 06/01/2026
Dick Satterfield | Could I, Would I, Should I Leave? - A Career Management Discussion 30/12/2025
The Top 5 Mistakes CEOs and Boards Make When Hiring CMOs | Kate Bullis - David Wiser | ZRG Partners 23/12/2025
Tom Stein and Jann Schwarz | The Truth Behind the Curtain in B2B Marketing 16/12/2025
Dr. Joel Shapiro | Kellogg School | What an NFL Injury Analysis Can Teach Business About Resilience 09/12/2025
Michael Treff, CEO Code and Theory | B2B Marketing - The Year in Review & the Year Ahead 02/12/2025
Evan Wittenberg | Chief People Officer, VuMedi | What HR Really Thinks About Marketing 25/11/2025
Brand U - Building Your Personal Brand as a Marketing Leader | Kip Knight | CMO Coaches Founder 18/11/2025
AI - The Year in Review & The Year Ahead | Andy Sack and Adam Brotman | Forum3 11/11/2025
AI Is Smashing the Marketing Funnel & It Might Crush CMO's in the Process | Mike Walrath | Yext 06/11/2025
The AI Application Layer - The Good, The Bad, And The Ugly | Jim Lecinski, Northwestern-Kellogg 28/10/2025
Solving the AI Cold Start Problem - Managing the C-Suite & Culture Gaps | Abhay Parasnis 21/10/2025
Richard Sanderson | Dissecting Compensation Understanding, Negotiating and Managing Pay" Part 2 14/10/2025
Dissecting Compensation A Primer on Understanding, Negotiating and Managing Pay | Richard Sanderson 08/10/2025
The Fine Art of Reducing Marketing Expense in an AI World | Dwight Hutchins |Boston Consulting Group 30/09/2025
The Top Mistakes CMO's Make During the Interview Process | Kate Bullis & David Wiser | ZRG Partners 23/09/2025
Shiv Singh | CEO Savvy Matters | Why Cannes Can't - Things That Aren't Covered at the Big Soiree 16/09/2025
Dan McCarthy | Professor - University of MD | The Unfairness & Disparate Impact of Privacy Policy 09/09/2025
Scott Lindquist | What Your CFO Wants To Tell You, But Won't 02/09/2025
Kim Whitler | Colonel Mustard in the Study With the Job Spec How Poor Design Shortens CMO Lifespans 26/08/2025
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