In this episode of CMO Chapters, Lucy Bolan sits down with brand strategist and fractional CMO Gabrielle Sheehan. With a career spanning media, global brands, and entrepreneurship, Gabrielle shares insights on brand positioning, leadership, and the shift towards fractional CMO roles. Whether you're an aspiring CMO, a brand leader, or exploring the world of consulting, this episode is packed with wisdom on making bold career moves and crafting brands that truly resonate.What You’ll Learn in This Episode:How Gabrielle’s early career experiences shaped her passion for brand strategy.The importance of gaining global marketing experience early in your career.Why networking is a critical skill for marketers—and how to do it effectively.The evolving role of brand in today’s marketing landscape.What it means to be a fractional CMO and how to transition into this career path.Essential advice for senior marketers considering consulting or fractional leadership.The balance between performance marketing and brand-building—and why brands need both.Resources & Mentions:Eat the Big Fish by Adam Morgan – A must-read on challenger brands.Understanding Brands by Don Cowley – Essential reading for brand strategists.Keeping It Real Podcast – Marketing insights from top industry leaders.Jack Trout’s Big Brands – Classic marketing fundamentals that still apply today.📚Connect with Our Guest:🔗 Follow Gabrielle Sheehan on LinkedIn: Gabrielle Sheehan📍 Learn more about her fractional CMO and brand strategy work: [Website Link]Join the Conversation:Got thoughts on this episode? Drop us a message ~ [email protected]’t forget to subscribe and leave a review if you enjoyed this episode!Follow the Podcast via New Chapter Talent:Instagram: @NewChapterTalentLinkedIn: New Chapter TalentThis podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!Website: https://www.newchaptertalent.com.au/contact-usLinkedIn: https://www.linkedin.com/company/new-chapter-talent/Email: [email protected]

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