In this refreshingly honest episode of CMO Chapters, Lucy Bolan sits down with Liam Loan-Lack, Chief Commercial & Strategy Officer at Match and Wood. From his beginnings as an intellectual property lawyer in the UK to leading major marketing teams in Australia, Liam shares his non-linear journey into marketing and what it really takes to grow as a leader.Liam discusses emotional intelligence, agency vs client-side experience, personal branding, and why the future of marketing may look very different from what we know today. A must-listen for ambitious marketers ready to break the mould and lead with empathy.What You’ll Learn in This Episode:Why emotional intelligence is a marketer’s most powerful asset.How to build a personal brand without the props.The upsides (and downsides) of starting your career in agency land.What it really means to leave a legacy—and how to start building one now.Leadership lessons that go beyond job titles and team size.How to challenge outdated career narratives and redefine success.Why simplicity is underrated, and how to communicate for real impact.Resources & Mentions:Obliquity by John Kay – Why the best outcomes are often achieved indirectly.The Marketing Academy – A leadership journey that changed Liam’s perspective.Emotional Intelligence in Leadership – A recurring theme in this episode.Connect with Our Guest:Follow Liam Loan-Lack on LinkedIn: Liam Loan-LackFollow the Podcast via New Chapter Talent:Instagram: @NewChapterTalentLinkedIn: New Chapter Talent || CMO Chapters PodcastThis podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!Website: https://www.newchaptertalent.com.au/contact-usLinkedIn: https://www.linkedin.com/company/new-chapter-talent/Email: [email protected]

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